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75 MILLION FANS

One in three U.S. adults are NASCAR fans

NUMBER-TWO REGULAR SEASON SPORT ON TELEVISION

Broadcast in over 150 countries in more than 30 languages

EVENTS ACROSS NORTH AMERICA

1,500 events at over 100 tracks in 35 U.S. states, Canada and Mexico

NUMBER-ONE SPECTATOR SPORT

17 of the top 20 most attended sporting events in the U.S. are NASCAR events

A 10-MONTH SEASON

NASCAR has a year-round sales cycle, with events during every month of the year

BILLIONS IN LICENSED SALES

Over $2 billion in licensed product sales, a top performer among major sports

MOST BRAND LOYAL FANS IN ALL OF SPORTS

NASCAR fans are three-times as likely to try and purchase NASCAR-related sponsors’ products and services

CORPORATE PARTNERSHIPS

More Fortune 500 companies rely on NASCAR to build their brands than any other sport

A Sport Like No Other

“When I see the NASCAR logo on something, I know it will be a quality product”

“NASCAR-related products are always good value for the money”

“If I see the NASCAR logo on something, I am much more likely to buy it than I am to buy a similar product that is not NASCAR-related”

“I don’t mind paying more for a NASCAR product”

NASCAR drivers could not run their cars without sponsors’ support

NASCAR is the kind of sport that needs corporate sponsorship

I know which companies sponsor NASCAR and its drivers

% of NASCAR fans who agree:

89%

82%

72%

66%

91%

90%

76%

• 1/3 have attended at least one NASCAR race
  

• 3/4 of fans agree that NASCAR has become more exciting
  

• 2/3 agree that they are becoming more interested in NASCAR racing
  

75 million NASCAR fans, equal to 1/3 of the total U.S. population.

Fan Base

• 30 million female NASCAR fans, over 40% of whom are avid fans
  

• NASCAR is the #2 regular-season televised sport among females
  

• Female viewership has increased +17% during the past 3 years
  

• Over one-third have become fans within the last 5 years
  

• 68% indicate they are becoming more interested in NASCAR racing
  

• Female fans are 3X as likely to try and purchases sponsors products and services
  

Females

• NASCAR is the #2 rated sport on television among viewers 17 and under
  

• Over 60% of 7-11 and 50% of 12-17 year olds are NASCAR fans
  

• NASCAR ranks among the Top 10 licensed properties among boys
  

• NASCAR / All-American Soap Box Derby relationship enters its 4th year
  

Kids & Teens

• Increased interest in NASCAR among Hispanics with nearly 9% of all NASCAR fans being Hispanic
  

• Hispanic NASCAR fans are more likely to be male, younger, more affluent, and born in the U.S.
  

72% male / 28% female

22% between ages 18-24 (110 index)

49% between ages 18-34 (104 index)

47% earn $50,000+ per year (118 index*)

58% were born in the U.S. (145 index*)

Hispanics

1.3 million unique Hispanic viewers tuned in to the 2006 Daytona 500 which earned a 3.0 rating among Hispanic households, a 36% increase over the 2005 season-opening race

(1) Source:  Ipsos Insight, NASCAR Brand Tracker 2005 & NASCAR Licensing Study 2000

(2) Demographic Source: Simmons National Hispanic Consumer Survey (Spring 2004 – Fall 2004)

The asterisk (*) indicates statistical significance at the 95% confidence level. / Index equals Hispanic NASCAR fans vs. the U.S. Hispanic Population

(2)

NASCAR FACTS

(1)

(1)